SEO Roast: SEO Audits, Action Plans & Strategy

Assess your site for missing canonical tags, non-indexable canonicals, or conflicting tags. Tools like Screaming Frog or Semrush can help identify issues efficiently. Check how you link your most important pages, like cornerstone articles or product categories. Your content should have a couple of links based on relevance and importance, but not too many.

First, get an overview of your backlink profile with a tool like Semrush’s Backlink Analytics. If you’re unsure what one of the errors, warnings, or notices means, click “Why and how to fix it” for more info. Head over to Site Audit and select your project to get an overview of your site’s health.

How to Access And Install the Tool (Step-by-Step)

Now, this may lead you to think that an SEO audit is a one-time thing where, once you’ve completed the most important fixes, you can simply sit back and watch the money roll in. For every search query, there are literally HUNDREDS of signals that determine where your site will rank. Interaction to Next Paint (INP) measures interactivity; aim for an INP of less than 200 milliseconds. This can be achieved by reducing the impact of third-party code, minimizing JavaScript execution time, and more. Use Google Search Console’s Page Index Coverage report to see which pages are not being indexed and why.

Step #2: Check Technical Foundation

Test your website’s loading speed by using Google PageSpeed Insights or with Morningscore’s website speed test. If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG. Minimize HTTP requests, leverage browser caching, and use a Content Delivery Network (CDN) to improve load times. It’s more important to focus on earning high-quality backlinks. If your audit shows low authority scores, add a task to your roadmap SEO Anomaly for a detailed investigation and devise a plan to get high-quality backlinks. They rely heavily on generic anchor texts like “Read more” or “Learn more,” which tell search engines absolutely nothing about the linked page’s content.

• SEO offers a global, 24/7 presence, driving free, organic traffic to your website.
• If you see affected pages, follow the recommendations on the right to improve your website performance.
• But there are certain best practices involved in an SEO audit to ensure you can maximize your visibility and performance on search engines.
• (Well, almost there.) Most SEO audits take place on desktop, but doing a few quick mobile checks can make the difference between ranking or not.

Learn more about SEO audits

Encourage customers to leave positive reviews, as they impact local search rankings. Additionally, reviewing their local SEO presence, including their Google Business profile, provides insights into how you improve your own local rankings. Keeping track of factors helps you stay competitive and adjust your strategy accordingly.

The results you get will vary based on which option you choose. Goals and budgets are often a factor when it comes to which option a company chooses (using tools or hiring a consultant or agency). People who wish to make a blogging career usually believe that popularity and good writing skills are enough for a success.