18 Best SEO Analytics Tools in 2025

We’re big fans of STAT because it gives the most granular insights on a day-by-day basis. Being able to go to clients with daily feedback and super-targeted optimizations backed by metrics… that’s invaluable for us. We’ve been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again. It brings so much to the table for a smaller team that has to do a little bit of everything. Moz Local helped increase our client’s footprint in the local search ecosphere which ultimately led to higher brand authority in Google.

Best Cheap SEO Tools 2025 (50 Most Affordable Software)

While Qwoted spans pretty much every industry, B2B companies may want to check out Help A B2B Writer. Journalist requests are sent only to qualifying sources, so you won’t have to sift through requests that are not relevant to your business. This SEO Anomaly is a great way to build relationships with writers and journalists to secure backlinks for your website.

And Yoast WooCommerce SEO automates key technical elements like schema and sitemaps, so store owners can focus on content. These tools make SEO more manageable and effective, whether you’re just starting or refining your strategy. Free SEO checkers analyze various aspects of your website, such as keyword usage, backlinks, and page speed.

These are page experience metrics that can affect your rankings in search. You install a tracking code that enables the tool to gather data about visitors’ activity. SEOquake is a free browser extension that provides SEO data about search engine results pages and individual webpages. Site Audit also provides information on how and why to fix each issue.

Rank Tracker: Track Video Rankings in YouTube Search Results

• It’s like having an SEO buddy you can brainstorm with anytime.
• It has a ton of tools on the platform, from keyword research to ranking tracking and even backlink analysis.
• See the number of referring domains, the number of backlinks, the domain and URL rating, and its Ahrefs Rank, a domain’s position in Ahrefs’s list of most powerful sites.
• With consistent practice and the right tools, you’ll be well on your way to mastering SEO and enhancing your online presence.
• And if you need to add some keywords, you can just tell it which ones to include, and it’ll weave them naturally into your content.

Search engine companies created it as a unified language for structured website data. I find it helpful because I can make corrections to broken links immediately (or, hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers, according to its creators.

In particular, if there are any new backlinks or the webmaster has updated the page in the XML sitemap, Googlebots will add it to their list of URLs to be crawled. Overall, GSC is an invaluable tool for SEO, offering extensive data and insights across various aspects of website performance and health in Google Search. Using GSC, you can analyze clicks, impressions, click-through rates (CTR), and the average position of your site’s URLs for specific queries and how it performs in Google Search. This data is pivotal for understanding what’s working in your SEO strategy and what needs improvement. All this data is presented by Google itself and not a third-party app, so there’s no room for inaccuracies.

When you’re visiting specific pages, the SEOquake toolbar provides useful information about each page. If this free SEO tool finds any issues, try to resolve them quickly. Semrush’s Keyword Magic Tool is a keyword research tool that lets you search our database of over 25 billion keywords from 142 countries. Google Trends makes it easy for your business to stay on top of what’s trending on Google search pages. Google Trends helps you to identify and target trending keywords while they’re still hot. While other SEO tools look like rocket scientists designed them, this platform keeps things straightforward.

It’s equipped with a range of features that include keyword research, content analysis, SERP analyzer, audio tools, and more, all powered by AI technology. This makes it a top choice for marketers who want to stay ahead of the game and optimize their content to its fullest potential. If your business success depends heavily on how much high-quality traffic you drive to your website, you need to master SEO. It’s virtually impossible to improve your Google rankings without using SEO tools for keyword research, backlink monitoring, competitive analysis and website optimization audits. This tool, while free, requires a valid Google Ads account to access its features. It allows me to discover new keywords related to my business, understand their search volume, and see how competitive they are.

The right software for SEO agencies not only automates tedious tasks but also radically changes how agencies approach their clients’ SEO. Backlinko is a popular resource created by Brian Dean, one of the top names in SEO. While Backlinko is famous for detailed SEO guides, they also share a variety of free SEO tools (some proprietary, some external). Occasionally, you might find a free mini-audit resource or checklist to help verify best practices.

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Keywords Everywhere is a convenient browser add-on for Chrome and Firefox that uncovers specifics about keyword trends and generates keyword ideas. This is also one of the best SEO checkers because it presents areas for actionable progress to push your organic traffic higher. Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry. Check the Domain Rating (DR) of any website to see the strength of its backlink profile.